Ursa Major by Naomi Lucas

Terraform Zero, a virtual reality colonization game, has swept the galaxy by storm. The Champions are household names that give humanity hope. Vee Miles believes she is good enough to compete amongst them, but the costly entrance fee is holding her back.
Enter the Earthian Planetary Exploration Division.
Still reeling from a publicity nightmare named Zeph, the corporation is desperate to change the public’s opinions toward Cyborgs. They offer to sponsor Vee. The EPED gets the PR boost, and she gets to keep the prize money. The EPED’s deal comes with strings though, and she has to pretend to be a made-up Cyborg shifting bear named Cypher.
A male that had the look of a Viking space warrior, with enough scars and otherworldly brawn to make any woman swoon. An imaginary male that makes her heart race…
Little does she know she’s being used as bait to lure the real Cypher from his den.
He’s out now.
He’s coming for her, and there’s no place virtual or otherwise for her to hide.